Typing and text are the important part of content whether it is use in basic life or its use in website designing and its confirm that typography is playing vital role in web site designing, 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography
HISTORICAL BACKGROUND OF TYPOGRAPHY
Back in 1969, Emil Ruder, a famous Swiss typographer, wrote on behalf of his contemporary print materials what we could easily say about our contemporary websites:
Today we are inundated with such an immense flood of printed matter that the value of the individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.
With some imagination (replace print with online) this sounds like the job description of a web designer. It is the web designer’s task “to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him”.
BASIC OF TYPOGRAPHY
Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more, the good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color.
TYPOGRAPHY IN WEBSITE DESIGN
Typography is the use of type in a design. Our web developers and designers understands the value of typography and basically Web Design is 95% Typography, Typography seeks to create a greater meaning by thoughtful and deliberate selection font, size, color, layout, alignment, and other factors that affect the design of type on a page.
USE OF TYPOGRAPHY FOR GRAPHIC DESIGNERS
Our Graphic designers use typography to adjust the text within the design. Our designers have been using typefaces strategically to make a text readable and also to make an impression on viewers. Web Design is 95% Typography and Because of such designs with unique typography ideas website design will become more effective.
Essential Elements of Typography
- White space.
EXAMPLE OF TYPOGRAPHY
Web Design is 95% Typography there are many examples of typography, an example of typography is using a letter press to make wedding invitations by hand. An example of typography is the study of the fonts used and their placement in a concert poster. These all are simple examples of typography.
IMPORTANT OF TYPOGRAPHY IN WEB DESIGN
Our agency is providing best typographers who will create best content on the web site. Our designers are using typography fonts in website designing, this typographical technique helps in maintaining a consistency, and our web designers are making the website look aesthetically pleasing and completely professional. Web Design is 95% Typography its true Typography helps in making the content attractive. Typography enhances your website design on every page. From the size and color of your chosen fonts through to the arrangement and layout of all your texts, typography has an important role to play when it comes to the look and feel of your site and making the right connection with your target site visitors.
THE RULES OF TYPOGRAPHY
7 web typography rules
- Select a font. Every sentence you read on a screen uses a font. …
- Modify the font size.
- Scale your headings.
- Set the line-spacing.
- Add tracking and kerning to make the text look more roomy.
- Add white space between the headers and the body text.
- Use a line-length of 45–90 characters.
USE OF TYPOGRAPHY
Our Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader). Choice of typeface is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images. Typography helps create harmony and consistency in a design. In brand identity design, it’s important to create visual consistency across all platforms. In website design, this looks like using consistent heading and body fonts throughout the site.
THE PURPOSE OF TYPOGRAPHY
The main purpose of typography is to make life easier for your readership by making it easier to read what you’ve written: It makes it possible to to quickly scan your text. It entices your readers to engage with your text. When done well, it enhances the message it presents.
MICRO-TYPOGRAPHY VS MACRO-TYPOGRAPHY
Typographers discern between macro-typography and Micro-typography. Micro typography deals with detailed aspects of type and spacing, focusing on the readability of text:
- Tracking and Glyph-width
- Protrusion, margin kerning, or hanging punctuation
- Punctually increasing or decreasing word space
- Chunking words through word spacing or other white space
While micro typography is hard to control in format free, liquid medium as the Web, Macro typography covers many aspects of what we nowadays call Web design:
- The Format: The basic dimensions within which we set type
- The Grid: Type size, proportion of columns
- The Hierarchy: How the different type sizes and the formatting relate to each other
So to speak, web designers now do the job that typographers did 30 years ago:
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.
TOO FEW FONTS/ RESOLUTION TOO LOW \
The main argument against typographical discipline online is that there are only few fonts available. The second argument is that the screen resolution is too low, which makes it hard to read pixilated or anti-aliased fonts in the first place. In this limitation our web designers designed content based websites. Our web development agency is working on variation designing typographical content; we know that, we have few fonts and low screen resolution but all the same our designers understand the method of creating best designs
The argument that we do not have enough fonts at our disposition is as good as irrelevant: During the renaissance the typographer often had one font to work with, and yet this period produced some of the most beautiful typographical work.
Typographers shouldn’t care too much what kind of fonts they have at their disposal. The choice of fonts shouldn’t be our major concern. We will use what is available and use it the best we can.
CHOOSING A TYPE FACE IS NOT TYPOGRAPHY
The second argument is not much better. Initially, the quality of printed letters was way worse than what we see on the screen nowadays. More importantly, if handled professionally, screen fonts are pretty well readable.
TREAT TEXT AS A USER INTERFACE
Yes, it can be annoying how different browsers and platforms render fonts. Yes, the low resolution issues make it hard to stay focused for more than five minutes. But, well, it is part of our web designer’s job to make sure that texts are easy and nice to read on all major browsers and platforms. Correct leading, word and letter spacing, active white space, and dosed use of color help readability. But that’s not quite it. Our great web designer knows how to work with text not just as content, he treats text as a user interface:
Slightly more famous examples of unornamented websites that treat text as interface are: Google, eBay, craigslist, YouTube, flicker, Digg, reddit, delicious. Control over typography is not just a basic design necessity. Knowing how to treat text as a user interface is the key factor for successful Web design. Successful websites manage to create a simple interface and a strong identity at the same time. But that’s another subject.
RELATION BETWEEN WEB DESIGN AND TYPOGRAPHY
In this article we have already discussed about the typography, we hve proved that web design is completely dependent on typography, more than web sites are consist on the content because only the them is useless without typography and we can say that “web design is 95% typography.” You might have heard the phrase “web design is 95% typography.” This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95% of all web content is the written word, typography is going to be the most important factor of web design. In this condition our web development agency is working with the best team of typographers who understands the demand of client, and also understand the need of users,
While typography the appearance and placement of text is certainly an important aspect of design, it’s hardly the only thing influencing click-throughs, bounce rates, and actual sales. Although text might take up a lot of visual space by percentages, things like speed, navigability, and mobile compatibility are incredibly important, even if they don’t take up literal web space the way text does.
It’s easy to look at the information provided to us about web design, and misinterpret it to mean something other than what it does. So, no, web design is not 95% typography not even close.
In this article we have discussed very deeply about typography and its importance in web site designing, I think this article is very informative for the readers and web design is 95% typography its true because any designers needs content on the web site .